Facebook Ads Fundamentals
by Dennis Yu
Growth hacking is about getting the most impact from as little effort as possible.
This is the tactical, step-by-step process that you can repeat and run evergreen via the “dollar a day” technique.
We’ve perfected these growth hacking techniques for years internally, and for our clients, earning the Golden State Warriors a 29X ROAS on ticket sales. We’ve implemented these techniques across all industries and sizes, from small business to enterprise; educational software companies like Delta Ed, to publishers like The Economist. Best of all, it’s not hard. All you need is 10 minutes and $1/day to start seeing results.
There are 6 phases to growth hacking:
- digital plumbing
In this workshop, you’ll learn to save time, energy, and money when it comes to Facebook advertising by learning from our experiences and failures, rather than going through them yourself. You already know SEM, now see how organic and paid work together in social– a mix of content marketing, PR, personal branding, and Facebook ads working together.
Whatever you don’t catch, you’ll have the checklists for you or your teammates to implement later. This workshop is for all levels– Directors of Marketing, agencies, entrepreneurs, PPC specialists, analysts, nonprofits, small business owners, and students. Whether you’re on the paid or organic side, create content or don’t, learn how to get results from these cross-channel techniques.